Velvet Revolver’s Matt Sorum opens LA boutique. PHOTO BONANZA
Matt Sorum, drummer of Velvet Revolver, has launched his very own fashion label with a man called Max Noce. No, I don’t know how you’re supposed to pronounce Noce. Their label is called… wait for it…
SORUM NOCE
If any “branding” expert got paid dollar dollar bill y’all for thinking up that monicker, I may just poo myself.
Anyway, Matt and Max - or MaxMatt - aim to provide gennelmen with “an elegant, innovative line of rock-inspired couture”. Their boutique in Los Angeles has just opened, so let’s have a look at it, shall we?
Here is the shop exterior. I imagine the photgrapher may be thinking: “What c*nt parked their shitty white van there?”
Here we see the interior of the store, where you will find an array of gentlemen’s apparel and a picture of a naked woman on a chair with her hands in front of her foo-foo.
Here we see never-knowingly-unannoying frontman of Sugar Ray, Mark McGrath. He thinks he’s Spiderman. He’s not.
Here we see Matt Sorum himself. Doesn’t he look nice? I’ve never seen someone with a wallet chain look so dapper. I think his shoes are made of cat leather.
And, finally, here we see Matt (left) and Max (your other left). The boys. MaxMatt. Not sure if the boutique opening went quite as well as they were hoping, since they look a bit dour. But maybe they’re just being rock. And yet dapper!
For a proper looksie at male fashion, check out our fragrant pals at Brandish
![[Post to Twitter]](http://mychemicaltoilet.com/wp-content/plugins/tweet-this/icons/tt-twitter-micro3.png "tt twitter micro3 photo"){kind=icon}
Possibly related:
Scott Weiland leaves Velvet Revolver! So who should Slash recruit next?
Velvet Revolver willing to replace Scott Weiland with normal person
The Millioners’ “Body Into Use” video - a paint-throwing bonanza
Related posts brought to you by Yet Another Related Posts Plugin.
WHAT A PRETENTIOUS BUNCH OF WEEZILS!!!
Rock ‘n Roll? Should have opened a second hand clothing store selling guns and roses concert shirts instead