The number of opportunities for new bands to gain some brand-sponsored exposure these days is pretty breathtaking.

Pretty much every major festival has had a go at “engaging” young ‘uns using these tactics, and Virgin Media’s Road To V competition has been going a fair few years now.

This year Road To V is back, offering a frankly gruelling-sounding path to V Festival for two hopefully very fit unsigned bands. The Road to V involves being mentored by a couple of (soon to be announced) established bands, playing Brighton’s Great Escape Festival, exposure to pretty much every Virgin Media “portal” out there and trial by public vote.

The ultimate winners will play V Festival alongside - although probably not at the same time as - Oasis and The Killers. My nerves are all a-jangle just contemplating it.

Acts who have taken their vitamins and reckon they possess the required stamina have until 12th April to get their entries in at the Road To V website.

As you’d expect there are also MySpace and Facebook pages which you can mess around with. But after you’ve joined them I should get back to band practice. You’re going to have a lot of competition…

V Festival takes place in Chelmsford and Stafford on Saturday 22nd and Sunday 23rd August.

V Festival website

Buy V Festival tickets - available from 10am on 6th March

Possibly related:

1. “Lollapalooza Idol”? Unsigned bands offered chance to play festival

2. Alterhit.com offers chance for bands to play Big Chill and Underage Festival

3. End of the Road festival announces more bands

4. Mercury Rev to play only UK date at End Of The Road

5. End of the Road festival offers day tickets

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Posted by Stuart Waterman on Thursday March 5th, 2009 at 9:30 am