Duffy and diet Coke to encourage young females to listen to Duffy and drink diet Coke

Welshy non-Tom Jones progeny Duffy is going to be the new face of diet Coke. Well, I say “face” - if Coca-Cola have any sense they’ll give at least a snippet of time to a hunksome male sewage worker or somesuch. Young women might identify with successful young pop star Duffy, but they do have hormones!!!
Lest you wondered if the new ad spots will feature Duffy lazing around at home glugging fizzy pop and watching T4 on a minging hangover - which I believe is how the beverage is traditionally consumed - you should know that, unsurprisingly, Coca Cola are positioning the partnership slightly differently.

Sayeth the press release:
Duffy… will appear alongside other strong, sassy young women who are celebrating their right to stand up to the pressures of modern day life.
I am sick to the back teeth of the talented, intelligent ladies in my office meekly buckling to the pressures of modern day life, so let’s hope this forthcoming campaign becomes all but unavoidable. I don’t know how else they’re going to get their shit together.